Mass animal husbandry is one of the biggest problems of modern times, whether from an ecological, health or ethical point of view. For grazing land, huge forests are cut down and thus CO2 is released. The urine and faeces of the animals provide for an overfertilization and methane emission. Both accelerate climate change and the high consumption of meat harbors cardiovascular diseases for the own body and the housing conditions of the animals are catastrophic.

For the production of 1 kg of beef alone, up to 15,000 litres of water (virtually) are consumed (through the production of animal feed, rearing, transport, etc.).

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